YORK UNIVERSITY 
AP/ADMS 2200 - Introductory Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
Optional Reading Text 
Lamb, C. W., Hair, J. F., McDaniel, C., Boivin, M., Gaudet, D., & Snow, K. (2021). MKTG: Principles of Marketing (5th ed.). Cengage Canada.
 
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💡  Study Strategy - For best performance, pair:
AP/ECON 1000, AP/ECON 2500, AP/ADMS 2320, AP/ADMS 2500

York University - AP/ADMS 2200: Introductory Marketing

C$29.00

ACADEMIC YEAR 2023 - 2024

University	York University
School	School of Administrative Studies
Course Code	AP/ECON 2200
Course Name	Introductory Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

Step confidently into AP/ADMS 2200: Introductory Marketing at York University with this comprehensive study guide. It's designed to make your exam preparation enjoyable and straightforward. This guide is packed with key concepts from the course, including highlighted sections that encompass all course content. Additionally, it summarizes important points from lectures and tutorials. Filled with easy-to-remember facts, this guide will enhance your performance. Whether you're preparing for your midterm or final exam, don't enter the test room wondering if you've studied enough to pass. Use this guide as a reliable reference to better grasp the topics and boost your grades in this course.

York University's AP/ADMS 2200 - Introductory Marketing equips students with a comprehensive understanding of marketing theory, concepts, and management. Emphasizing marketing's strategic role in meeting customer needs, the course delves into core topics like product development, pricing, promotion, distribution, consumer behavior, segmentation, ethics, and research. Students solidify their learning by creating a real marketing plan, applying the knowledge gained throughout the course.

✔ By the time you finish this course, you should be able to:

Understand fundamental marketing theories and concepts.
Demonstrate proficiency in marketing management principles.
Analyze the strategic significance of marketing in meeting consumer needs.
Evaluate product, price, promotion, and distribution strategies.
Identify factors influencing consumer behavior and segmentation techniques.
Assess ethical considerations in marketing practices and positioning strategies.
Apply marketing research methodologies to gather relevant data.
Develop a comprehensive marketing plan based on theoretical knowledge.

COURSE CODE	COURSE NAME
AP/ADMS 2200	Introductory Marketing
AP/ADMS 2320	Business Statistics
AP/ADMS 2400	Introduction to Organizational Behaviour
AP/ADMS 2500	Introduction to Financial Accounting
AP/ADMS 2510	Introduction to Management Accounting
AP/ADMS 2610	Elements of Law: Part One
AP/ADMS 3520	An Overview of Canadian Income Taxation
AP/ADMS 3530	Finance
AP/ADMS 3531	Personal Investment Management
AP/ADMS 3585	Intermediate Financial Accounting I
AP/ADMS 3595	Intermediate Financial Accounting II
AP/ADMS 4501	Advanced Portfolio Management
AP/ADMS 4503	Derivative Securities
AP/ADMS 4540	Financial Management
AP/ECON 1000	Introduction to Microeconomics
AP/ECON 1010	Introduction to Macroeconomics
AP/ECON 2300	Intermediate Microeconomic Theory I
AP/ECON 2500	Introductory Statistics for Economists I
AP/ECON 3480	Introductory Statistics for Economists II
AP/ECON 4220	Topics in Econometrics
AP/ECON 4410	Corporate Finance

York University - AP/ADMS 2200: Introductory Marketing

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