YORK UNIVERSITY 
AP/ADMS 2200 - Introductory Marketing 
Comprehensive Revision Guide and Notes 2024 
 
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AP/ADMS 2320, AP/ADMS 2500, AP/ADMS 3530, and AP/ECON 1000

YorkU - AP/ADMS 2200: Introductory Marketing

C$29.00

ACADEMIC YEAR 2024 - 2025

University	York University
School	Administrative Studies
Course Code	AP/ADMS 2200
Course Name	Introductory Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128

This comprehensive guide for AP/ADMS 2200: Introductory Marketing at York University - provides the necessary tools to help you excel in the course. The document covers all topics with clear explanations, illustrations, and worked examples to deepen your understanding and application of key concepts. It is logically structured, highlighting important concepts and methods, including practical examples to demonstrate their applications. This guide, featuring the latest course content, will help you prepare to excel in the course. Note: Students can request a paperback version on the checkout page.

The course covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics and research. The course includes the creation of an actual marketing plan.

Topics Covered:

The External Marketing Environment
Strategic Marketing
Marketing Research & Analytics
Consumer Decision Making
B2B Marketing
Segmentation, Targeting, Positioning
Brand Management
Product Concepts
Services Marketing
Pricing Setting
Marketing Channels
Marketing Communications
Customer Relationship Management

COURSE CODE	COURSE NAME
AP/ADMS 2200	Introductory Marketing
AP/ADMS 2320	Business Statistics
AP/ADMS 2400	Introduction to Organizational Behaviour
AP/ADMS 2500	Introduction to Financial Accounting
AP/ADMS 2510	Introduction to Management Accounting
AP/ADMS 2610	Elements of Law: Part One
AP/ADMS 3520	An Overview of Canadian Income Taxation
AP/ADMS 3530	Finance
AP/ADMS 3531	Personal Investment Management
AP/ADMS 3585	Intermediate Financial Accounting I
AP/ADMS 3595	Intermediate Financial Accounting II
AP/ADMS 4501	Advanced Portfolio Management
AP/ADMS 4503	Derivative Securities
AP/ADMS 4540	Financial Management
AP/ECON 1000	Introduction to Microeconomics
AP/ECON 1010	Introduction to Macroeconomics
AP/ECON 2300	Intermediate Microeconomic Theory I
AP/ECON 2500	Introductory Statistics for Economists I
AP/ECON 3480	Introductory Statistics for Economists II
AP/ECON 4220	Topics in Econometrics
AP/ECON 4410	Corporate Finance

YorkU - AP/ADMS 2200: Introductory Marketing

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