THE UNIVERSITY OF MANITOBA 
MKT 2210 - Fundamentals of Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
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University of Manitoba

University of Manitoba - MKT 2210: Fundamentals of Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Manitoba
Study Level	Undergraduate
Course Code	MKT 2210
Course Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Conquer MKT 2210 - Fundamentals of Marketing at the University of Manitoba with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exams unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered.

The University of Manitoba's MKT 2210: Fundamentals of Marketing equips students with a comprehensive understanding of marketing theory and practice, from both business and consumer perspectives. Covering everything from product development and marketing research to consumer behavior and social media, the course helps students develop critical decision-making skills to analyze markets and craft effective marketing strategies.

Main topics to be covered:

An Introduction to Marketing
The Marketing Environment, Social Responsibility, and Ethics
Strategic Planning for Competitive Advantage
Developing a Global Vision
Marketing Research
Consumer Decision Making
Business Marketing
Segmenting, Targeting, and Positioning
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Setting the Right Price
Marketing Channels and Supply Chain Management
Retailing
Marketing Communication
Advertising, Public Relations, and Direct Response
Sales Promotion and Personal Selling
Social Media and Promotion
Customer Relationship Management

COURSE CODE	COURSE NAME
ACC 1100	Introductory Financial Accounting
ACC 2010	Intermediate Accounting – Assets
ACC 2020	Intermediate Accounting – Equities
ACC 3040	Cost Accounting
ACC 4030	Accounting Theory
ECON 1010	Introduction to Microeconomic Principles
ECON 1020	Introduction to Macroeconomic Principles
ECON 2010	Microeconomic Theory 1
ECON 2040	Quantitative Methods in Economics
ECON 3040	Introduction to Econometrics
ECON 4490	Macroeconometrics for Policy Analysis
FIN 2200	Corporate Finance
FIN 3410	Investments
FIN 3460	Financial Markets and Institutions
FIN 3480	Corporate Finance Theory and Practice
FIN 4270	Options and Futures
GMGT 2070	Organizational Behaviour
LAW1102	Contracts
MKT 2210	Fundamentals of Marketing
STAT 1000	Basic Statistical Analysis 1
STAT 3490	Time Series Analysis

University of Manitoba - MKT 2210: Fundamentals of Marketing

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