UNIVERSITY OF GUELPH 
MCS*1000 - Introductory Marketing 
Comprehensive Revision Guide and Notes 2024 
 
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University of Guelph - MCS*1000: Introductory Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Guelph
Study Level	Undergraduate
Course Code	MCS*1000
Course Name	Introductory Marketing
Study Material	Comprehensive Revision Guide and Notes
Page Length	128 pages

This Comprehensive Revision Guide and Notes (2024) for MCS*1000: Introductory Marketing at the University of Guelph is designed to help you excel in the course. These notes cover essential topics with clear explanations, illustrations, and worked examples to deepen your understanding and application of key concepts. The guide is logically structured, highlighting important ideas and methods, and includes practical examples to demonstrate their application. Updated to reflect the latest course content, this guide ensures thorough preparation for your success in the course.

Course Overview:

This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion.

Restrictions: This course may not be taken for credit subsequent to receiving a credit in FARE*4370 or HTM*3080.

What You'll Learn:

Understand the Marketing Concept and its importance.
Analyze Buying Behaviour and how it impacts marketing strategies.
Apply techniques in Segmenting, Targeting, and Positioning markets.
Develop strategies for Company, Marketing, and New Product Development.
Manage Products and Services effectively.
Understand and implement Pricing strategies.
Create and evaluate Promotion Mix elements.
Explore Marketing Channels and their role in distribution.
Conduct and utilize Marketing Research in decision-making.

COURSE CODE	COURSE NAME
ACCT*1220	Introductory Financial Accounting
ACCT*1240	Applied Financial Accounting
ACCT*2230	Management Accounting
ACCT*3340	Intermediate Financial Accounting II
ACCT*3350	Taxation
ECON*1050	Introductory Microeconomics
ECON*1100	Introductory Macroeconomics
ECON*2310	Intermediate Microeconomics
ECON*2740	Economic Statistics
ECON*3740	Introduction to Econometrics
FIN*2000	Introduction to Finance
FIN*3000	Investments
FIN*3100	Corporate Finance
FIN*3200	Fundamentals of Derivatives
FIN*3500	Money, Credit, and the Financial System
HROB*2090	Individuals and Groups in Organizations
MCS*1000	Introductory Marketing
MCS*3040	Business and Consumer Law
STAT*2040	Statistics I
STAT*2060	Statistics for Business Decisions
STAT*4360	Applied Time Series Analysis

University of Guelph - MCS*1000: Introductory Marketing

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