DALHOUSIE UNIVERSITY 
COMM 2401: Introduction to Marketing 
* Comprehensive Revision Guide and Notes 2024 
 
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Dalhousie University - COMM 2401: Introduction to Marketing

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ACADEMIC YEAR 2023 - 2024

University	Dalhousie University
Study Level	Undergraduate
Course Code	COMM 2401
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Notes
Page Length	128

* Breaking into COMM 2401: Introduction to Marketing at Dalhousie University has never been easier. This comprehensive revision guide and set of course notes cover everything you need to succeed. With key concepts, highlighted sections, and summaries from lectures and tutorials, these notes provide easy-to-remember facts that will boost your performance. Don't enter the test uncertain about your knowledge—use these notes to enhance your understanding of the topics and improve your grades.

The objective of this course is to familiarize you with marketing’s mode of inquiry - the way marketers look at the world. As a marketer you should be able to: 1) ask the right questions about markets; 2) organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6) implement and control a marketing program. Prerequisites: MGMT 1302. Exclusions: COMM 2401.

COURSE CODE	COURSE NAME
COMM 1060	Introductory Statistics for Science and Health Sciences
COMM 1101	Introductory Accounting I (Financial)
COMM 1503	Introduction to Quantitative Decision Making
COMM 2202	Finance I
COMM 2203	Finance II
COMM 2303	Introduction to Organizational Behaviour
COMM 2401	Introduction to Marketing
COMM 2501	Statistics for Business
COMM 2603	Legal Aspects of Business
COMM 3105	Intermediate Financial Accounting I
COMM 3111	Intermediate Financial Accounting II
COMM 3116	Cost Management
COMM 3203	Financial Institutions
COMM 3206	Investment and Money Management
COMM 4240	Advanced Corporate Finance
COMM 4402	Derivatives
ECON 1101	Principles of Microeconomics
ECON 1102	Principles of Macroeconomics
ECON 2200	Intermediate Microeconomics
ECON 3338	Econometrics I
ECON 4440	Time Series in Economics

Dalhousie University - COMM 2401: Introduction to Marketing

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