CONCORDIA UNIVERSITY 
COMM 223: Marketing Management 
Course Credit Value: 3 
Comprehensive Revision Guide and Course Notes 2024 
 
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Concordia University - COMM 223: Marketing Management

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ACADEMIC YEAR 2024 - 2025

University	Concordia University
Faculty	JMSB
Course Code	COMM 223
Course Name	Marketing Management
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for COMM 223: Marketing Management at Concordia University - provides students with the essential tools to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, this set of notes emphasizes important theories and methods, including practical examples to apply them effectively. Updated to reflect current learning objectives, the guide will equip you with the necessary skills and knowledge to succeed in this course.

COMM 223: Marketing Management introduces students to the fundamental principles and key concepts that shape the marketing discipline. This course covers strategic topics such as branding, positioning, market segmentation, buyer behavior, product development, pricing, distribution channels, and integrated marketing communications. Students will also gain insights into how digital technology and globalization impact marketing practices today, with an emphasis on the role of marketing in societal advancement.

Upon completing the course, students will be able to understand and apply the components of the marketing planning process, make evidence-based decisions, and incorporate essential values into their business mindset. Additionally, they will explore the importance of sustainability and social responsibility in marketing, develop an appreciation for the scientific elements of the field, and analyze business plans for new or established ventures.

This course requires COMM 211 and COMM 219 as prerequisites or corequisites. Students who have already received credit for COMM 224 or MARK 201 may not take this course for credit.

COURSE CODE	COURSE NAME
ACCO 230	Introduction to Financial Accounting
ACCO 310	Financial Reporting I
ACCO 320	Financial Reporting II
ACTU 256	Mathematics of Finance
COMM 215	Business Statistics
COMM 217	Financial Accounting
COMM 220	Analysis of Markets
COMM 222	Organizational Behaviour and Theory
COMM 223	Marketing Management
COMM 305	Managerial Accounting
COMM 308	Introduction to Finance
COMM 315	Business Law and Ethics
ECON 201	Introduction to Microeconomics
ECON 203	Introduction to Macroeconomics
ECON 221	Statistical Methods I
ECON 222	Statistical Methods II
ECON 301	Intermediate Microeconomic Theory I
ECON 421	Econometrics I
ECON 423	Topics in Applied Econometrics
FINA 385	Theory of Finance I
FINA 395	Theory of Finance II
FINA 411	Portfolio Management
FINA 412	Options and Futures
PSYC 315	Statistical Analysis I
STAT 250	Statistics
STAT 460	Time Series and Forecasting

Concordia University - COMM 223: Marketing Management

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